An app relaunch that can be measured:
From 1.3 to 4.8 stars
- Flutter
- Native App
- Headless
- AR
Hagel is one of the largest providers of haircare and salon supplies in Germany. Together, we completely reimagined their existing shopping app: designed in workshops, developed in Flutter, and launched right on schedule.
(Period)
Ongoing partnership since 2025
(Platform)
Flutter
(Industry)
E-commerce for hair care and beauty products
Starting Point —
An app with potential that had not yet been tapped
Hagel already had a shopping app in use. However, the brand, the product range, and the customer base had long since moved past the technical foundation: the app no longer met expectations, and the ratings in the App Store clearly showed this.
An assortment of around 30,000 products needed to be mobile-friendly, high-performing, and clearly organized.
Numerous special regulations in the store, for example regarding prices and product ranges, had to be cleanly reflected.
The new app shouldn't just be a catalog, but offer real added value that doesn't exist on the web.
The relaunch was supposed to go live within a firmly defined timeline.
Rethought, built from the ground up
Instead of patching the existing app, we started fresh together with Hagel. Initially, the concept was developed in several workshops, followed by the complete redevelopment in Flutter.
Conception in joint workshops
Before a single line of code was written, we worked with the Hagel team to define the requirements, user needs, and priorities. The concept was the foundation for every subsequent decision and the reason why the timeline was met.
New development in Flutter
The app was developed from scratch in Flutter, with a single codebase for iOS and Android. The result: a consistent user experience on both platforms and significantly faster future development.
Flexible architecture for a complex store
30,000 products, many special regulations, constant assortment movement: we have built an architecture that supports this complexity without customers feeling it. New requirements can be integrated without touching the foundation.
AI Hair Simulator
In addition to the product catalog, the app offers features that go beyond classic mobile shopping. With the AI hair simulator, customers can try out looks directly before they buy — providing consultation that is otherwise only available in a salon.
Launch within the planned timeline
Despite the complexity of the project, the app went live on the agreed date. Clear prioritization from the workshops and the flexible architecture made this possible.
The numbers speak for themselves
- From 1.3 to 4.8 stars in the App Store
- +300% usage since the relaunch
- +400% revenue since the relaunch
- Launch on schedule, despite 30,000 products and complex store logic
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The first step to more growth
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