Shopify Plus
Product Launch
CRO
Klaviyo
UX/UI Design
In just a few years, Flybaby has evolved from a startup shop into one of the best-known baby carrier brands in the DACH region. We are supporting them along this journey as their e-commerce partner—from their initial setup, through the migration to Shopify Plus, to internationalization in seven languages.
(Period)
Ongoing partnership since 2024
(Platform)
Shopify
(Industry)
Baby Gear & Accessories
Initial situation
Strong brand,
strong growth
Flybaby has grown strongly in recent years: more products, more markets, more demands on the shop. The existing store was a solid foundation, and we built on exactly that. Instead of reinventing everything, we are developing the shop step by step along with the brand. The tasks that came with this growth:
Our solution
A system that grows with Flybaby
We work with Flybaby in a long-term partnership. Based on the existing theme, we have continuously expanded the shop, providing technical support through every phase of growth.
From Shopify to Shopify Plus
The shop has grown with us from Shopify to Shopify Plus. A sleek theme, clear page structure, and optimized performance ensure a consistently great user experience on all devices, even during launch peaks.
Internationalization with Shopify Markets
We have rolled out new markets and internationalized the shop into seven languages, including a clean URL structure, translation workflows, and market-specific content. New PDP system
We have fundamentally redesigned the product detail pages. Today, customers understand more quickly what distinguishes the products and which one is right for them, from the first contact to the checkout.
Own bundle app
We developed our own app for product bundles, tailored exactly to the Flybaby range, without compromises through standard apps.
Launch system for new products
Modular landing pages communicate new products clearly, build trust, and can be quickly adapted for future launches, as was recently the case with the toddler launch in seven languages.
Continuous Optimization
We continuously measure user behavior, derive CRO measures from it, and validate changes via A/B testing. This allows the shop to evolve based on data rather than gut feeling.
Unified email marketing
New Klaviyo templates consistently extend the brand experience post-purchase and strengthen community engagement.
Contact
Book your 30-minute initial consultation now.
The first step to more growth
"Are you planning an app, or is your existing one not running smoothly? Book a slot – we'll take a look and clarify if we can help." – Eric Schlottke, Co-Founder of muun
All references
